Privacy Policy

Last updated: October 10th, 2021

This Privacy Policy forms part of your agreement with us, when you access our website (available at: primobrandsinc.com, the “Site”), purchase our products or otherwise engage with any of the services that we may make available to you from time to time (together with the Site, the “Services”). This Privacy Policy is designed to describe our data collection practices and to give you information about how we treat your data when you consume the Services.

Please read the Privacy Policy carefully to be sure you understand it. If you feel you do not, please do not hesitate to contact us with any question you may have at: tt@primobrandsinc.com

  1. Who are We?

We are Primo Brands Inc., located in Vancouver, British Columbia. You can contact us by email at: tt@primobrandsinc.com.

  1. Information We Collect and Why

Information that is collected while you use the Services can be one of the following:

  • “Personal Information” means information that normally identifies you as a natural person, or that may be used, either alone or in combination with other information, to personally identify you as an individual. Such information may include a first and last name, an email address, phone number, a home or other physical address, and other contact information. In addition, in some jurisdictions (like Canada for example) and given the specific use we make with the information, the IP address that your Internet service provider allocates for your device may also be considered as Personal Information.
  • “Non-Personal Information” means information that cannot personally identify or lead to identifying a natural person. For example, statistics or aggregated information.

Information we collect may be of the nature of Personal Information or Non-personal Information, and can be collected in one of the following ways:

  1. Information you submit to us
  • Creating an account: Some of the Services require registration and signing up to a user account. If you choose to do so you will be asked to submit some information such as your email address, full name and other Personal Information to be submitted in a dedicated form. Your username will be the assigned (or the e-mail address you used), and you will also be required to choose a password. This information will be used to identify you when you connect to your account. Upon your consent, your email address will be also used to send you information, updates and newsletters about our Services.
  • Purchasing a product: If you wish to purchase a product from the Site or any other website that offers our products, you will be required to provide your contact information, such as your full name, email address, billing information shipping information (if relevant). Additionally, your requested payment method and payment information will be required, such as your credit card information, PayPal account information, fax order information and a valid phone number you may be contacted with (“Payment Information”). Please note that your Payment Information is collected and processed directly by our 3rd party payment processors, and such Payment Information is never collected or stored directly by us.
  • Please make sure that you submit a working email address because this will be the address to which we will send your purchase confirmation, receipts, tracking numbers, support and product notices.
  • When an email address is not functional, we may deactivate your associated password. The information you provide will be used to process your order and to deliver the item(s) you ordered (to your email or physical address, as per your choice of order). If there is a problem with the order, one of our representatives may contact you by email or phone. A confirmation email is sent for each purchase to the email address you give us, so if you have a few addresses take a moment to remember which one you give us.
  • Contacting our support center
  • Contact us directly by email or phone: when you choose to contact us directly, we may collect your inquiry details and content, including your contact details to address such inquiry you have submitted to us.
  1. Information collected about your use of the Services
  • Cookies Like many online services, we may gather some information about users when you browse our Sites or install our Products. Website information is collected by cookies (for more information refer to the relevant section below or read more here). Such information includes your general activity on the Site and whether you have purchased a product or accepted an offer, and often being used for measurement, analytics and statistics.
  • Log files: We collect information through server log files, but also by deploying tracking technologies within the Site, such as pixel tags. We do this to analyze trends, track users’ engagement and interaction with the Site and respective Services. The type of information collected may include internet protocol (IP) addresses that your Internet Service Provider allocated to your device. We collect IP for a limited time and specific purposes. One is to better understand your geographic location (country, region and language) and therefore be able to provide the Services in your language and relevant to your place of origin. Second, we use automated tools to analyze IP addresses and flag those that are fraudulent (“Anti-Fraud Purposes”).
  1. How We Collect Your Information
  • Apart from the information we receive directly from you by executing the forms on the Website or delivering us with queries through the Website or by emails, we also use cookies and similar tracking technology for statistical and analytical purposes.
  • A cookie is a small text file that is placed on the browser of the hard drive of your computer (or similar device) by websites that you visit. Cookies are typically used to make websites function, or function more efficiently, as well as to provide information to the owners of the particular website. Cookies make your use of the Website and Services easier to use and improve their functionality.”
  • They are used to make the login process easier for our users, to allow the website to track which products you have added to your cart and your preferred country, language and currency, and to track the website’s visitors across the Site.
  • Some of the services, features and tools that are integrated into our Site and Services may use their cookies to be able to properly function. To know more about our cookies and our 3rd party cookies, please refer to our cookie policy.
  • Please be aware that you may set your browser to refuse or block any cookies from us or our 3rd party partners. In this case, however, some of the Services may not properly function.
  1. Third-Party Services and Promotional Offers
  • Third-Party Services:
    • To provide, operate, maintain, serve and improve the Site and Services, to be able to further offer additional products, we use 3rd party services. Such Services include payment processors, feedback feature, support and ticketing systems, operational tools, analytics and statistical tools,” that will be available via the Services.
    • When you share your information with such 3rd party services, it will be treated and handled according to their privacy policies, that are required to be made available to you. When such privacy policies cannot be available, for example, when the services include a hosting or storage service, we require such services to treat your information according to t the requirements of applicable laws.
  • Advertising and Retargeting:
    • Some of our third-party services may collect non-identifiable information about your interaction with the Site. Such information may be used by such third parties for serving and displaying ads and offers of the Site and/or content and services offered via the Site (“Ad/s”) when you browse other websites across the web (“Retargeting”). You will have the choice to opt-out at any time of such type of advertising, directly from the Ad when you encounter it, from the ad setting of the providing third party services, or by following our opt-out instruction, that is available in our cookie policy.
  1. Consent, Choice and Modifications
  • You are not legally obligated to provide us with Personal Information (and you acknowledge that providing us with Personal Information is done freely). However, we will not be able to provide you with the Services or process your requests without such information. Nor are you required to use the Site or consume the Services in the first place. By using the Site and engage or interact with the Services, you consent to this Privacy Policy and our information practices described herein. If you do not agree to this Privacy Policy, please do not access or otherwise use the Site or the Services.”
  • Some of the Services will require you to submit specific Personal Information. In such a case, you can choose whether you want to use such Services or not. Be aware that even if you provided us with your Personal Information, you have the full right to withdraw such consent at any time by writing to tt@primobrandsinc.com
  1. Sharing of Information

We may, in some cases share Personal Information with others, in the following circumstances and for the following purposes:

  • Data Storage and Security Platforms (“Processors”):
    • We use third-party storage services (including cloud storage) to store and retain your Information. It means that we send or otherwise share your Information to/with third party entities that are based in The United States, The UK and France, to store such information on our behalf, or for other processing needs. Such Processors may be based (and their servers may be located) anywhere in the world. We require each such Processor to maintain strict privacy protection and data security policies, and strict compliance with applicable data protection laws. However, their practices and activities are fully governed by their privacy policies.
  • Third-party payment processors
    • Third parties we engage or host or provide us with services and features that allow us to provide our Services, such as the payment processing vendors, that process and facilitate any purchase you make.
  • Legal Proceeding or law requirement: we may share your Personal Information with any third party if we believe that disclosure of such information is helpful or reasonably necessary to:
    • comply with any applicable law, regulation, legal process, or governmental request;
    • enforce our license agreement, terms of service or this privacy policy, including investigations of potential violations thereof;
    • detect, prevent, or otherwise address fraud or security issues; and/or
    • protect against harm to the rights, property or safety of NI, our affiliated entities, our users, yourself, and/or the public.
  • Merger, Sale or Bankruptcy.
    • In the event that we or one of our affiliated entities is acquired by or merged with, a third party entity, or otherwise sells all or part of our/its assets, we may (and hereby reserve the right to) transfer or assign the Personal Information and other information we have collected or received. In such a case, we will require the acquiring entity to post its data practices and provide you with any of your rights as per the jurisdiction of your residency.
  • We may also share some non-Personal Information with the following type of third parties and under the following circumstances:
    • Third parties we engage or host or provide us with services and features we can offer to you collect data from the Site and visitors” engagement with the content and features on our behalf, or for the provisioning of their services. This happens in cases where we use or deploy third-party technology, service or feature, or where we otherwise give these third parties access to our Site or technology for specific purposes, as described in the Privacy Policy or in the Site. We may use analytics tools, including Google Services. These tools help us understand users” behaviour on our Site and Services, including tracking page content, and click/touch, movements, scrolls and keystroke activities. The privacy practices of these tools are subject to their own policies and they may use their own cookies to provide their services.
  1. Control and Choices
  • It is your choice to provide us with your information for the uses described in this Privacy Policy or via the Services. You should be aware, however, that we will not be able to provide you with most of the Services without the information required to process them and validate your identity.
  • You can decide at any time to exercise your rights with respect to your Personal Information and the jurisdiction of your residency. For example:
  • Your Rights to be Informed: As a Customer of ours, you have certain rights concerning your information. You may request to know if we have collected any personal information relating to you and how we use the information.
  • Your Right to Access Your Information: You have the right to receive information relating to the processing of your personal information. This right includes obtaining a copy of the personal information Primo Brands Inc. holds about you, the purpose we are using the information, the source we received it from and any recipient of your information.
  • Your Right of Rectification: You may also request us to edit, correct, verify, update or delete your information. You may also request, under certain circumstances, that we not use automated processing or profiling to reach any conclusion relating to you.
  • Machine Readable Copy: The event that you have consented for us to process your personal information or you have entered into an agreement with us that allows us to process your personal information, you may ask us to provide you with a copy of the information we collected in a machine-readable format, in order to allow you to provide it to another service provider. If you believe that are collecting and/or using your information in an unlawful way, please contact us and we will cease the action in question and investigate the matter thoroughly.
  • Opt-Out: Any email communication we send to you regarding promotional offers, advertising, or other Website-related emails, will include an opt-out / unsubscribe option that you can directly exercise via email communication. Please note that you can also unsubscribe from email communication or you can simply email us.” We may still hold your account information and Customer Information and may contact you for updates regarding those.
  • Please take note that if you decide to purchase a product again after you’ve unsubscribed, we may still send you service emails directly related to these transactions, such as order confirmations, product notices, notifications, security alerts, compatibility notifications, or enhancements.
  • Executing Your Right: you may execute the above rights by emailing us at tt@primobrandsinc.com
  1. Information Security
  • We implement data security systems and procedures to secure the information transmitted, processed and stored on the Website, our computer servers and systems. For example, all transactions on the Website are encrypted by using SSL. We periodically review our information and data collection practices to ensure constant monitoring, we use third-party processing and serving services that implement various information security standards and certifications and we monitor and filter access to data when it comes to personnel in our organization. Such systems and procedures reduce the risk of security breaches, but they do not provide absolute security, as there is no such thing when it comes to the worldwide network. Therefore, we cannot guarantee that the Website and our servers are immune to unauthorized access to the information stored therein and to other information security risks. If you have any questions about the security on the Website, you can contact us at tt@primobrandsinc.com
  1. Information Transfer
  • We may transfer your Information (including Personal Information) outside the country in which it is collected or in which you reside (e.g., to the United Kingdom or the United States), including to a country that may not offer the same level of protection for Personal Information as the country in which you reside. However, in which case we make sure to place all contractual safeguards (such as verification of Privacy Shield Certification) to ensure your Information is processed in a way that offers an adequate level of protection when it is shared between or among our third-party vendors.
  • By providing Personal Information and using the Services, you expressly consent to the use of such Information in accordance with this Privacy Policy and to the transfer of your Information to another country (including, the UK or the US).
  1. Children
  • The Site or the Services are not designed to attract children under the age of 19. Accordingly, we do not intend to collect Personal Information from anyone we know to be under 19 should not have access to the site. If we learn that we have collected Personal Information from a child under 19, we will use commercially reasonable efforts to delete that information as quickly as possible. If you believe that we might have any such information, please contact us at tt@primobrandsinc.com
  1. Changes to The Privacy Policy
  • We may, from time to time, modify, add or delete provisions of this Privacy Policy. Your use of the Site or Services following the effective date of any such modification, means you accept and agree to be bound by the Privacy Policy, as modified. In cases of material change, we will make sure to provide you with a more prominent notice, for example, posting a note on the Site or sending you an email. We urge you to come back to this web page and review this Privacy Policy regularly so that you remain aware of the terms and conditions that apply to you.
  1. Any questions?

If you have any enquiries regarding this Privacy Policy, do not hesitate to contact us at: tt@primobrandsinc.com